Coca-Cola Introduces New 60cl Bottles to Mark 75 Years in Nigeria

Coca-Cola has been a part of Nigerian life since 1951. It has become one of the most loved brands in the country. The drink is a must-have at weddings, birthdays, sports events, family gatherings, and even during simple everyday moments.

To celebrate its 75th anniversary in Nigeria, Coca-Cola is doing something special. The Coca-Cola System in Nigeria, which includes Coca-Cola Nigeria Limited and Nigerian Bottling Company Limited, is launching a new 60cl PET bottle. This new bottle gives consumers an extra 10cl compared to the usual 50cl pack. The limited-edition packs offer 20% more value and come in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta, and Sprite.

For many Nigerians, this means more chances to enjoy refreshing drinks with family and friends. The 60cl Coca-Cola Less Sugar bottles feature the colors of Nigeria's flag. They still keep the Coca-Cola look that connects people from different backgrounds and generations.

Coca-Cola's journey in Nigeria reflects the spirit of the people. The brand continues to adapt while staying true to its roots.

Yusuf Murtala, Senior Director of Marketing at Coca-Cola Nigeria Limited, said, "After 75 years, Coca-Cola remains grounded in Still Refreshing Nigeria through innovative product offerings, consumer experiences, and campaigns that adapt to the evolving preferences of Nigerians and communities. The launch of the 60cl PET bottle offers a powerful reminder of why the brand has remained a preferred companion during moments of celebration and a recipe for wonder."

These days, value matters a lot to buyers. People want products that are good quality, affordable, and refreshing.

Soji Omoigui, Director of Marketing Flavours, added, "Coca-Cola’s 75th anniversary aims to offer consumers more of the Coca-Cola experiences they enjoy with greater refreshment and enhanced value as a celebration of the past and toast to the future. As a toast to the Nigerian spirit and a journey built together, we invite Nigerians everywhere to raise a bottle and celebrate. E Don Tey, but We Still Dey."

The campaign will not just stop at new packaging. It will also include events that celebrate the brand’s connection to Nigeria. These will feature music, culture, and community activities, showing Coca-Cola's ongoing commitment to “Still Refreshing” Nigeria.

As Coca-Cola continues its journey in Nigeria, one thing is clear: the brand will keep refreshing Nigerians and creating memorable experiences.

You can enjoy your everyday celebrations with the new 60cl anniversary packs, which are available at major retailers near you.

For more information, visit www.coca-cola.com/ng/en or follow @CocaCola_NG on Instagram or X for more Coca-Cola offers and experiences.