Haleon launches new brand identity in Nigeria, teams up with Fidson

Haleon, a global consumer health company, is rolling out its new brand identity in Nigeria step by step. Popular products like Panadol, Sensodyne, Macleans, Otrivin, Voltaren, Cac 1000, and Andrews Liver Salts will keep their original formulas, quality, and effectiveness.

Haleon officially became an independent company on 18 July 2022, after separating from GSK. The company focuses entirely on consumer health. Brands like Sensodyne, Panadol, and Centrum are trusted by millions for their effectiveness in improving everyday health. Whether it’s easing tooth pain or providing essential vitamins, Haleon’s products aim to deliver better health.

This new corporate identity is just a branding change. It does not affect the safety, quality, or effectiveness of the products. Haleon wants to keep things transparent and build consumer trust, ensuring that people can still choose the brands they know and love.

Haleon is partnering with Fidson Healthcare as part of this effort. This partnership highlights the importance of local production in supporting reliable health brands in Nigeria. Currently, Panadol Extra 100s and Panadol Pain & Fever 100s are being made and supplied to the market under Haleon’s new identity. Sensodyne Rapid Action will also adopt the Haleon branding from mid-June, with Andrews Liver Salts following later this year.

Soon, more brands like Otrivin, Voltaren, Cac 1000, Macleans, and the broader Sensodyne range will switch to the Haleon identity.

Haleon is dedicated to making sure that consumers can still find the same high-quality products at pharmacies, supermarkets, and other retail stores in Nigeria.

Himanshu Raj, Haleon General Manager for Sub-Saharan Africa, said, "As Haleon introduces its identity in Nigeria, we want consumers to feel informed and reassured. The trusted products they rely on remain the same in quality, formulation, and effectiveness. At the same time, our local production approach in partnership with Fidson Healthcare supports reliable access to high-quality everyday health products in Nigeria."