Omotola talks about earning N22.2m from ‘Mother’s Love’

Nollywood actress and filmmaker Omotola Jalade-Ekeinde has shared details about the money made from her film. She revealed that the producers of “Mother’s Love” made N22.28 million even though the film earned over N103 million at the box office.

Omotola, who directed the film, shared these figures in a video on her Instagram page on Tuesday night. She explained how the film performed in cinemas.

According to the 48-year-old actress, Mother’s Love ended its cinema run with a total gross of N103,094,663. After subtracting costs for exhibitors, distributors, print and advertising, Value Added Tax (VAT), entertainment tax, withholding tax, and other fees, N22,276,558 was left for the producers.

These numbers show the big gap between the total earnings and what actually went to the producers. “I will now give the numbers. At the end of our run, we had made N103,094,663 after deductions for exhibitors, distributors, print and advertising, and value-added tax (VAT).

“Entertainment tax and withholding tax, all deductions and everything else from cinemas. The money that was accrued to us as producers of Mother’s Love was N22,276,558,” she said.

The film was released across Nigeria on March 6. This was Omotola’s first time directing a feature film. It stars Olumide Oworu, Noray Nehita, Ifeanyi Kalu, Lilian Afegbai, and Nosa Rex, among others. Her directorial debut and the film’s distribution by The Nile Entertainment are confirmed facts.

Omotola also shared that the entire N22.27 million earned by the producers was given to Slum2School Africa, an NGO that works to improve education for children in poor communities. This donation was part of a promise made by her production company, RedHot Concepts, to donate all earnings from the film's run in Nigerian cinemas. The commitment was made public in March.

Ms Jalade-Ekeinde stated that on July 7, 2026, The Nile Entertainment transferred N22,276,558 to Slum2School Africa. “On the 7th of July 2026, our amazing distributors, Nile Entertainment, transferred that sum of money to our NGO beneficiary, Slum to School Africa. The team and I are very, very thankful. Thankful to you for going to watch Mother’s Love because you made it possible.

“We at Red Hot Concepts will now follow up with Slum to School Africa to make sure that this money is used very, very judiciously for the children that we have sent it to be used for. As you remember, we want this money to advance the education of children from underserved communities. And we will now follow up to make sure that this money is used properly,” she said.

Omotola also expressed gratitude to moviegoers, the Red Hot Concepts team, the film’s partners, and its distributor for their support. She mentioned that Mother’s Love was her first film as a producer and director, and she hinted that it won’t be her last.

“Thank you to my amazing team, Red Hot Concepts staff and our partners, to all the team members who joined with us to make this a great success. This was my first movie ever, which I produced and directed, and it will not be the last, God willing.

“Please go out from now on to support us in all the projects that we’re going to be doing. We promise the best we can also to use our gifts and our talents as we have done right now to support humanity, as this is a very big part of our company and our CSR.