Portuguese football star Cristiano Ronaldo has jumped into television production with a new football drama series called Day 1s. This is part of his plans to explore interests beyond football.
On Wednesday, Ronaldo announced on Instagram that production for the series has begun. He wrote, "Exciting news! Production of my first TV show, Day 1s, has just started. More to come!"
The series is being made by UR Marv Studios, a company Ronaldo started with British filmmaker Matthew Vaughn in 2025.
Reports say the scripted drama looks at the business side of British football. It follows a powerful football agent named Stanley Dalton, played by British actor Damian Lewis. Lewis is known for his roles in shows like Homeland and Billions.
Ronaldo is an executive producer for the show and is set to act in it as himself. Former Arsenal player Thierry Henry and British rapper Dave are also involved in the production.
Dave, whose real name is David Orobosa Omoregie, previously acted in the British crime drama Top Boy. The idea for the project comes from football agent Darren Dein, who has worked with Henry.
Details about when the series will be released or where it will be shown are not yet available. However, images shared by Ronaldo and others related to the project show some football scenes, including shots taken in a dressing room at Brentford’s stadium.
Deadline reports that Vaughn, who directed the Kingsman films, is also working with Ronaldo on another film project called Stuntnuts. This film is expected to star actors Chris Hemsworth and Matt Damon.
Ronaldo’s move into TV adds to his business interests beyond football. He is also involved in fashion, hospitality, and media businesses. He still plays for Saudi Arabian club Al-Nassr.
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