Woof Studios Africa showcases African creators at Cannes Lions festival

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Woof Studios Africa, a service provider for creators, has highlighted African creators at the 2026 Cannes Lions International Festival of Creativity in France.

The team was led by the company’s founder and creative director, Adetutu Laditan, along with Nigerian media star Tomike Adeoye and Ghanaian sports creator Bernice “Berneese” Boakye Ansah.

They participated in sessions about Africa’s growing creator economy and its impact on global digital culture.

The Cannes Lions International Festival of Creativity is a major event for advertising, marketing, and communications professionals worldwide. It gathers brands, agencies, and creators to discuss trends affecting the creative industry.

Cannes Lions participation

The 73rd Cannes Lions International Festival of Creativity brought together advertising, media, and communications experts from around the globe in France.

Woof Studios Africa took part in discussions and networking events during the festival. The agency also met with international brands and industry leaders.

Panel discussion on Africa’s creator economy

One of the discussions the delegation joined was called “How Africa’s Creators Are Building Culture as Infrastructure.”

This session focused on how African creators shape digital platforms, engage audiences, and influence brand communication strategies. Participants looked at how creators from the continent affect global digital culture and enhance brand visibility.

Remarks

During the session, Adetutu Laditan said African creators are increasingly influencing global digital culture.

L-R: Media Personality, Actor & Entrepreneur, Tomike Adeoye; Founder & Creative Director, Woof Studios Africa, Adetutu Laditan; Sports Creator & Digital Influencer, Bernice Boakye Ansah speaking at the Cannes Creators Beach

“For years, African creators have influenced global culture without the infrastructure to capture its true economic value,” she explained.

“What is happening in Africa right now is more than just growth within existing platforms; we are building systems in real time,” she added.

Tomike Adeoye on storytelling and brand engagement

Nigerian actress and lifestyle creator Tomike Adeoye shared her thoughts on the need for authentic storytelling to build audience trust.

She said forming long-term relationships with audiences is more valuable than chasing viral hits.

“Authentic storytelling is the currency of the future,” she noted.

She added that meaningful engagement allows creators to develop lasting influence and brand value.

Bernice Boakye Ansah on sports content and digital media

Ghanaian sports creator Bernice “Berneese” Boakye Ansah pointed out that sports content is a common language among African audiences.

She mentioned that digital platforms have made it easier for sports stories to reach audiences worldwide.

“Sports and digital media in Africa form a universal language,” she said.

Woof Studios Africa also stated that the delegation took part in business meetings and networking sessions with global marketing professionals and brand representatives. These activities happened alongside the festival events in Cannes, France.