I Prefer Making Real Music Over Chasing Trends, Ladé

Singer Ladé says she cares more about making music that people can relate to than following viral trends.

In a chat with Saturday Beats, the ‘Adulthood Na Scam’ star explained, "For me, the pressure definitely exists because we’re in a time where everything moves so fast, and it’s easy to feel like every song has to go viral. But I have learnt that virality is a moment, while a career is built over time.”

Ladé believes it is better to create genuine songs that listeners can connect with for years rather than constantly chase trends.

“I’d rather focus on making honest music that people can keep coming back to than chase trends all the time. Virality can bring people to one’s music, but it’s the structure one builds around one’s career, the consistency, authenticity and the community one nurtures that gives them a reason to stay,” she said.

Advice for Young Artistes

The singer encouraged young artists not to let virality be their only measure of success. She wants them to keep working on their skills and build lasting careers.

“My advice to young artistes like me is to appreciate the viral moments if they come, but don’t let them become your only goal. Keep sharpening your craft, stay true to yourself and build a career that is designed to last,” she added.

Talking about how her view of adulthood has changed since her hit song, ‘Adulthood Na Scam’, Ladé shared that she used to think adulthood was just about paying bills. She later found out that it comes with many responsibilities.

“When I wrote ‘Adulthood Anthem’, I thought adulthood was just about paying bills. I didn’t know it was a subscription service that renews every month. Every time you think you’ve figured it out, life sends you an update and says, ‘You have unlocked a new level’,” she said.

Lessons from Adulthood

The singer mentioned that adulthood has taught her to grow, be resilient, and appreciate small victories.

“You are never really done learning. Every stage comes with new responsibilities, new lessons and new versions of yourself. The challenges don’t necessarily get smaller; you just get stronger and wiser in how you handle them,” she said.

Ladé added that while she still finds adulthood overwhelming, she has learned to enjoy the journey.

“So yes, I still think adulthood is a scam, but I have also learnt to celebrate the little wins, give myself grace and enjoy the journey,” she said.