Media personality Daddy Freeze has spoken about the backlash he received for wearing black to the service of songs for the late actor Alex Ekubo. He said he chose black because he saw the event as a time for mourning.
He made these comments during an Instagram Live session on Sunday. This was after many criticized his choice of outfit at the event.
Ekubo passed away on May 11, 2026, at the age of 40 after fighting advanced metastatic kidney cancer. A Service of Songs was held for him on June 10, 2026, at The Monarch Event Centre in Lagos.
The invitation asked guests to wear white, which many attendees followed. This was meant to symbolize purity and celebrate Ekubo's life.
Daddy Freeze and his wife showed up in black, which led to a lot of negative comments online.
During the live session, he emphasized that Ekubo's death was a deep loss. He said he did not see the ceremony as something to celebrate.
“Alex wasn’t going to glory. He was a tragic loss until we were able to wrap our head around that,” he said.
He admitted that he made a mistake by not following the dress code, but he said it was an oversight.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite. My eyes did not go there.
“The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing about. I don’t see what the concept was about. But for me, it was sorrowful because somebody who was that young, at least compared to me, he did not meet me in secondary school. My mother’s youngest child is one year older than Alex.
“For me, he was not going to glory. He was a tragic loss until we were able to wrap our head around that. Yes, I agree that he has gone to a better place, but I just don’t agree that he needed to go now, neither do I agree with people who were saying Christ died at 33. What Christ achieved at 33,
“I’m sure Alex would have loved to stay longer to achieve that much. He had no business dying. And anybody that wants to argue that can argue it. Me personally, I don’t believe that. Or do you believe Alex died empty? He has finished his work on earth. Do you believe that? Can we stop being sentimental and be honest?”
He also said that wearing black was not a deliberate choice.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite, my eyes did not go there. I do not believe that a service of songs has a dress code. Them dey drag me oo say the family said they should wear white, I wore black.
“The part of Nigeria that I come from, na black or traditional that they wear to funeral, I did not understand the white. I just thought that we were mourning.
“Go and look at all the blogs now, they dragged me. And I was not going for a party. In my own mind, white and service of songs did not go together. I’m very sorry if you feel offended,” he added.
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