Nigerian music leaders like Efe Omorogbe, Ezekiel "EeZee Tee" Onyedikachukwu, and Olisa Adibua have shared their hopes for Nigeria's growing digital music industry.
They talked about new ideas, music distribution, and how to make money sustainably during a two-day workshop and roundtable in Lagos.
The workshop, called "Reverberation: The Blueprint for Africa’s Digital Audio Future," was put together by MTN Nigeria and took place at the MTN Rooftop Event Centre.
The event brought together music producers, record label heads, publishers, tech experts, policymakers, talent managers, and distribution partners. They all looked into how to improve music creation, money-making, new ideas, and digital distribution in Africa.
The panel also discussed the chances and challenges affecting Africa's fast-growing digital music scene.
Joey Akan, a music and culture journalist, hosted the workshop. It had two sessions.
The sessions were set up based on industry lines, showing the different experiences artists and stakeholders have had with digital music platforms in the last ten years.
On the second day, the panel included Omorogbe, broadcaster Adibua, EeZee Tee, and others in the industry.
They talked about the growth of Nigeria's digital music scene. They stressed the importance of trust, transparency, and working together to create lasting platforms for African creatives.
The first day featured voices like journalist Osi Suave, music writer Motolani Alake, entertainment reporter Adeayo Adebiyi, and music executive Excel Joab.
Their talks focused on the current streaming-driven music world, especially what creators expect in terms of visibility, audience reach, and fan interaction.
The speakers also looked into issues like global competition, money-making chances, and user experience in the fast-growing digital music economy.
One big concern that came up in both sessions was the urgent need for Africa's music industry to create and grow local digital platforms that fit the needs of African artists and fans.
During the workshop, music industry leaders highlighted the importance of better local infrastructure, effective payment systems, stronger distribution channels, and solid commercial setups to ensure long-term success in Africa's creative industry.
A’isha Mumuni, Chief Digital Officer of MTN Nigeria, assured everyone that MTN is dedicated to creating platforms that allow industry players to contribute to advancing digital audio innovation in Africa.
Mumuni added that MTN will keep supporting platforms and partnerships to speed up the growth of Africa's music industry.
She noted, "Africa’s music industry remains one of the continent’s most powerful cultural exports. Unlocking its next phase of growth requires deeper collaboration, stronger digital infrastructure, and solutions designed around the realities of African creators and audiences."
She also said, "Reverberation was created as a platform for honest industry conversations, one that allows us to listen, engage stakeholders, and collectively explore what the future of digital audio can look like for Africa."
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