Ferrari's First Electric Car Fetches $40 Million at Auction

The first Ferrari Luce has been sold for $40 million (£29.5 million) at an auction held by RM Sotheby’s. This marks Ferrari's first-ever production electric car, and the sale took place over the weekend in Monterey, California.

The 2026 Ferrari Luce “Tailor Made” was described by Ferrari as an “unrepeatable opportunity” to own the “Chassis 0” of the first production model of the Ferrari Luce program.

On Monday, GB News reported that the Italian car maker announced that the money from the auction would go towards supporting future educational projects through the Ferrari Foundation.

The car was built to meet US specifications and will be sent back to Maranello, Italy. The anonymous buyer is expected to receive it in the first quarter of 2027.

The Luce boasts a unique Madreperla Semi-Gloss outer finish that was specially created for this model. Inside, it features Le Mans metallic leather in Perla, made through Ferrari’s Tailor Made program.

Being the first production chassis of the Ferrari Luce, this vehicle also comes with a dedicated plaque. Ferrari noted that the “Chassis 0” is “one of the most complete and significant expressions” of the Ferrari Tailor Made program.

The auction took place amid some backlash from experts and enthusiasts who criticized the Luce's design and specifications after it was launched. The electric model was designed by Sir Jony Ive, who collaborated with Marc Newson and his LoveFrom team.

The Luce is expected to have an electric range of 329 miles and can accelerate from 0 to 100 km/h in just 2.5 seconds. It will have a maximum power output of 1050 cv.

The car will be equipped with a 122 kWh battery, four electric engines, and a custom technical platform. Prices for the Luce are expected to start at €550,000, which is about £470,000.

Former Ferrari chairman Luca di Montezemolo has criticized the shift to electric cars, saying the Luce “risked the destruction of a legend.”

The $40 million auction price made the Luce the highlight of the event, surpassing a 1996 McLaren F1 GTR that sold for £34.6 million (£25.5 million), making it the second-highest sale.